Google Adwords Quality Score Checklist
Do you want your Google Adwords campaigns to cost you less, then you need to have a good quality score. Your position on google adwords ads is dependent on the amount of your bid and your quality score. So if you want to increase your rank on paid ads without increasing your bid, then you need to increase your quality score.
Here are some of the tips which you should use to get better quality score for your landing page:
- Make your landing page on a website which has a old and reputable domain.
- Your domain should have sufficient number of pages listed in Google. I think 50 is a sufficient number to start with. But more the better.
- Have some backlinks from other websites/blogs to your landing page as well before going for full fledge with Adwords.
- Optimize your landing page for the keywords you are bidding at (on-site optimization). This is very important.
- Remember to have links from your landing page to your privacy policy, support and contact us page.
- If possible provide phone number and address on support and contact us pages.
- Your site should have some (I think 10 is a good figure) other pages (article pages?) related to your landing page.
- Google is also having an overall quality score to your account. So your older account is going to work better than fresh new.
- Use same “display URL” and “destination URL” if possible. Google thinks your url valuable enough that you actually want to show it.
Please remember that SEO optimized sales letter writing is an art. So hire a right person for the job.
Jim Karter on November 23rd 2007 in Advertising Networks, Google, Internet Marketing, PPC
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11 Responses to “Google Adwords Quality Score Checklist”
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Deepak Kanakaraju responded on 23 Nov 2007 at 5:59 am #
Fantastic advise, thanks!
Vaibhav Kakkar responded on 23 Nov 2007 at 11:51 am #
Are the above points based on experimentation or just what you think ?
jimkarter responded on 23 Nov 2007 at 12:10 pm #
Some of them are based on own experiences and others are told by some of those gurus.:D
ä¸å›½VIP俱ä¹éƒ¨ responded on 25 Nov 2007 at 10:15 am #
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Visitor responded on 28 Nov 2007 at 1:05 am #
hey Can I use a redirect URl in the destination. I would like to promote Affiliate product but am too lazy to create a landing page. The product landing page is good and has good conversion rate.
jimkarter responded on 28 Nov 2007 at 4:31 am #
Redirect will surely reduce your quality score of your landing page, hence you have to pay more for that.
Internettmarkedsføring responded on 11 Dec 2007 at 2:53 am #
Hi Jim,
Nice advice, but I miss the mandatory URL. In other word: Is this something you came up with yourself, or does this come from a reliable source?
Mandy responded on 19 Dec 2007 at 9:08 pm #
Really a very good advice…I have tried to implement most of points you have listed above…but i think it takes time to get a good score. isn’t it?
jimkarter responded on 20 Dec 2007 at 11:25 am #
Yes, it does.
Google Adwords Quality Score responded on 18 Feb 2008 at 6:12 am #
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Richard Legg responded on 06 Mar 2008 at 4:35 pm #
One other thing that can help boost your quality score is off-site links to relevant authority sites.
Google tends to look favourably on this as you are effectively putting links to relevant content on your site.
You don’t want the links to be prominent, but they can be small and at the bottom along with your TOS and privacy links.
Examples of authority sites can be just a link to a wikipedia page about your keyword (if one exists) or sometimes just link to the #1 organic result for the keyword - If google sees it relevant enough to give it a #1 spot, then its definitely a relevant “authority” link.
Richard