Psychology of Persuasion for Affiliate Marketing
Recently I studied a great marketing book called Influence: The Psychology of Persuasion by great psychologist Robert B. Cialdini which describes some great phychology of persuasion and how it can be used for marketing. I have learned a lot of things from the book which will surely make me a better online marketer. I have used the techniques mentioned in the book for online marketing and have written a small document on it.
There are mainly 6 laws of persuasion:
- Law of Reciprocity
- Law of Commitment and Consistency
- Law of Liking
- Law of Scarcity
- Law of Authority
- Law of Social Proof
I have written a small 4 page document on how the laws of persuasion can be used to increase your online sales.
In short, if you use these laws on your online sales page or on the site, your chances of sales increase many fold:
- Law of Reciprocity (Offer something free and visitor will be obliged to return favor (result sale))
- Law of Commitment and Consistency (Ask question with “yes†as answers, visitor will say yes to product too)
- Law of Liking (Prove that you are like them, visitor will start liking you and result in more sales)
- Law of Scarcity (Only last 2 copies left, visitor mindset is to grab it, even if he doesn’t need it)
- Law of Authority (Experts says its good. If it is good for experts, it should be good for me as well)
- Law of Social Proof (Testimonials and Comments)
You can read more details on it in the document I have written. Its a pdf document. Just download it.
Also, I highly recommend the book Influence: The Psychology of Persuasion (aff link) for anybody who is into online sales and affiliate marketing. Its really a great book.
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Jim Karter on January 15th 2008 in Business, Internet Marketing
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7 Responses to “Psychology of Persuasion for Affiliate Marketing”
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Ravi responded on 16 Jan 2008 at 2:26 am #
Your document is really a nice read. Short and too the point. I liked it.
Anyone ca use these techniques of persuasion to influence our visitors can surely produce good results. I am already using some of them, will use other too.
Thank you very much. Really a great post Jim.
Adi Moga responded on 20 Jan 2008 at 6:23 am #
Hi jim, is there any way to buy this book as a ebook ?
Adi Moga responded on 20 Jan 2008 at 6:30 am #
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jimkarter responded on 20 Jan 2008 at 7:35 am #
I don’t think this book is available as ebook. But belive me, its worth the price. Really a great book.
Garry responded on 28 Jan 2008 at 11:19 pm #
Very interesting post! I am really thanking you a lot for sharing the information about persuasion. You gave a deep discussion about Psychology of Persuasion for Affiliate Marketing and laws of persuasion. Thank you very much. Really a great post.
Questions Answered: Set 2 | Make Money Online responded on 07 Mar 2008 at 1:52 am #
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FRANCIS NARTEY responded on 13 Mar 2008 at 11:06 am #
HELLO,
AM FRANCIS FROM GHANA AND I READ A BOOK ON PHYCOLOGY OF PERSUASION FROM A FREIND BUT DID NOT FINISH READING WHEN I LOST MY RIEND. CAN YOU PLEASE HELP ME WITH A SAMPLE BOPOK FOR ME ?
AM NOW AT THE UNIVERSITY AND WOULD LOVE TO LEARN FROM THE BOOK. KINDLY REPLY ME WITH A COPY. I WOULD BE VERY GRATEFUL.
THANKS.
MY ADDRESS IS : P.O.BOX TT 3 , TEMA NEWTWON , GHANA WEST AFRICA