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Case Study: Making Money - Long Term

Many people have asked me this question about how do I go about making websites one after the other . How much time I give the site to grow. What sort of link building do I do? Etc. etc.

So, I have decided to do a case study to show the readers how do I make my sites and how do I do link building for them. At one time, I may be working on many of my sites, but I will just use one of them here to show as an example. In one of my earlier posts, I have shown that my website creation and link building is a long process. It takes time and I am ready to give it the time required. So, it will be a quite long case study.

Case Study
To do the case study, I will be documenting all the steps I am taking to create the website and building the traffic for it. I want to choose a difficult niche for the case study, because it is difficult to bring traffic to difficult niche like health or finance.

Case Study Goal: Show How to Make Money Online in Long Term from Websites.
Time Period: 1 year
Report: Every Month or Twice a Month
Budget: $500
Reinvest: I will reinvest whatever I earn from the site, back into it for one year.
Niche: Health
URL: Chemotherapy
Earning Goal: Making $1000/month after one year. (And, you can do it as many times as you like)

Two days back, I found domain being sold at digital point forum. It was an aged domain and was in health niche. I bought it and have put a simple page linking to wikipedia on it(always my first step). This helps google categorizing the site. I am using the same wordpress theme which I used on with just edited header image.

So, starting from today, I will keep you all updated on this thread once a month or twice a month on the developments of the site. I will also be keeping track of expenses (not to grow more than $500) and earnings.

Current Status
Expenses: $94.00 ($70.00 for domain + $24.00 for hosting (year))
Earnings: $0.00

First Step: (Completed) Buy a domain, setup a hosting, setup one page site, link to wiki, and get one link to the page.


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68 Responses to “Case Study: Making Money - Long Term”

  1. seoreef responded on 10 Mar 2008 at 1:09 am #

    It’s nice that someone actually gives a clear and concise roadmap to people who need it. Good luck with your project!

  2. chenzen responded on 10 Mar 2008 at 2:22 am #

    Will be following up with interest. Generous of
    you to share.
    Since you have bought the domain from the
    forum, I assume it should have cost more than
    reg fee :-)
    Cheers !

  3. simon responded on 10 Mar 2008 at 2:25 am #

    good luck with the site… i just started mine 2 months ago to try out same thing

  4. Jim Karter responded on 10 Mar 2008 at 2:27 am #

    Oops!! Yes, you are right. :) I bought it for around $70.

  5. Adam Dempsey responded on 10 Mar 2008 at 4:27 am #

    Nice domain! good luck with the site! You could have a page with some people’s real experiences through Chemo, some stories would make an interesting read, eg I covered mine a bit a while back

  6. Nick responded on 10 Mar 2008 at 5:11 am #

    This should be a very interesting experiment.
    Can´t wait to see the results.



  7. chris responded on 10 Mar 2008 at 5:39 am #

    cheers Jim. nice of you to let us novices know how its done.

  8. Armaan Bhati responded on 10 Mar 2008 at 6:01 am #

    Thanks for this man..
    Now step to step.
    But don’t have budget to do like this..

  9. Tim responded on 10 Mar 2008 at 6:02 am #

    Thanks for the excellent sharing. You are indeed generous!

    Your topic chosen is really unique as well.

  10. Mickey responded on 10 Mar 2008 at 6:49 am #

    I’m looking forward to this. It’s an excellent idea for a series.

  11. Colm responded on 10 Mar 2008 at 7:14 am #

    looking forward to this project Jim

  12. harshads responded on 10 Mar 2008 at 8:48 am #

    It is great opportunity for me as I have also started a new website related to technology.
    I hope your information will help me.

    // From where do you design the header for that website ?I really want to know because I also want to make a header image for my website.
    Did you bought that header image from somewhere?
    Please reply on that.//

    According to me you shouldn’t have displayed the website name because many readers from this site visit to the new website and the result will change as you will be getting more visitors from this website only.

    But this is the nice step from you,I appreciate your efforts and task that you have taken.

  13. adrielflock responded on 10 Mar 2008 at 8:55 am #

    Nice post! I will get an update about this case study of yours…

    I firmly agree that link building and drawing traffic to your website is not just an over night process rather it takes a long time process… :)

  14. Jim responded on 10 Mar 2008 at 9:39 am #

    Very interesting glad you you are willing to share your time and efforts, will be tuning in often.

  15. Sudarshan responded on 10 Mar 2008 at 9:46 am #

    WOW good start,We will be keenly watching on your approach :)

  16. Joe responded on 10 Mar 2008 at 10:21 am #

    I just posted a link on my new forum to showcase your article.. thanks Joe

  17. Life is Colourful responded on 10 Mar 2008 at 10:30 am #

    Wow, this would be something interesting to bookmark. We will visit this post as and when updated. Only drawback is, we won’t get any notification in RSS feed I believe due to updating the same post, isn’t it Jim?

  18. Jenny Pretty responded on 10 Mar 2008 at 12:09 pm #

    Good luck to your new project. When I view your new site, it look great.

  19. noName responded on 10 Mar 2008 at 12:15 pm #

    This is a kind of post which i can’t stop to appreciate. Jim if you remember i commented badly on one of yours’ post but believe me or not this is all that I expect from an experience guy like you. Good luck and i will watch this post very closely as I started a similar mission few months back.

  20. Jenny Pretty responded on 10 Mar 2008 at 12:18 pm #

    I gota have another question. How do you submit your site on wikipedia? can we all submit our site to wikipedia?

  21. Ski Goggles responded on 10 Mar 2008 at 1:05 pm #

    Jim, as always, good luck. I will be following with great interest to see how you tackle the job and hopefully glean some great tips and info from the project.

  22. Taher ALAMI (STAR) responded on 10 Mar 2008 at 3:44 pm #

    It’s a good idea !
    Please keep in touch.

  23. egk responded on 10 Mar 2008 at 4:57 pm #

    I’m looking forward to following along with this. Perhaps I will create a website and follow the steps as you post them and see if my successes are comparable, just by following your steps….
    Will we get updates on this via rss?

  24. Paid Surveys Reviewed responded on 10 Mar 2008 at 5:39 pm #

    I am very interested to see how this develops for you.

    Are you going to use just Adsense?

  25. anon responded on 10 Mar 2008 at 8:10 pm #

    FYI, Jim -

    The screenshot of your website links to

  26. Carol responded on 10 Mar 2008 at 10:36 pm #

    Thank you for leting us know how you maintain a site…I am so exciting to follow your report about the new site development.

  27. Jim Karter responded on 11 Mar 2008 at 1:02 am #

    Thank you guys for your nice comments. Yes, you will get the updates and RSS also as I will be creating one post in around every 15 days with the updates.

    Thanx anon for the correction.

  28. Tanvir responded on 11 Mar 2008 at 2:54 am #

    Cool! You have something that I am interested in originally. Keep up the good work dude.

  29. Sanjai responded on 11 Mar 2008 at 7:38 am #

    Will be useful for people like me

  30. Adi Moga responded on 11 Mar 2008 at 8:46 am #

    It will be nice if you tell us from where did you get $1000 per month.. adsense ? kontera? chitika ? etc..
    tell us your expectation by month from your business plan.. if you have one :)

  31. bhuvan responded on 11 Mar 2008 at 8:59 am #


    Thanks a lot for putting the effort. I will make 5 niche website and do all the stuff specified by you as the case study progresses.. So i will highly appreciate if you answer these question.

    1. How many pages, will be there in your website.
    2. What are the monetization method in your mind
    3. According to you, how many unique visitor per day will be required with your niche to reach a goal of $1000/month, I know this vary from niche to niche, but if you give me an estimate, i will be able to select a proper niche.
    4. Which keyword tool you will use, as overture is dead, which other tool can give good traffic estimation? I know, wordtracker can provide the good keyword tool but it does not provide good traffic estimation.
    5. Will you include content writing and link ( which you give from your own site) in the actual budget of $500?

  32. Kevin responded on 11 Mar 2008 at 10:24 am #

    Sound interesting…!! Like the concept and will keep watching the update ;)
    Anyway, all the best in advance ..!!

  33. fatih responded on 11 Mar 2008 at 3:31 pm #

    Is this chemotherapy site a wordpress site or regular?

  34. End the Bull responded on 11 Mar 2008 at 7:24 pm #

    This sounds great, I’ll be watching this closely.

    Awesome Blog Jim.

  35. Must Read Blog Posts | Bare responded on 12 Mar 2008 at 5:11 am #

    […] Case Study: Making Money - Long Term […]

  36. TC responded on 12 Mar 2008 at 9:27 am #

    waw…this is really useful..thanks Jim for sharing….keep moving on….i cant wait to see you succeed.

  37. Klee Young responded on 12 Mar 2008 at 12:21 pm #

    How important is the use of an “aged domain” vs. simply creating your own brand-new domain? How much time does an aged domain save you in terms of getting traffic/indexed?

    Where do you personally go to buy these aged domains, what do you look for in an aged domain, also what do you avoid?

    As always, Thank you!

  38. nexis responded on 12 Mar 2008 at 8:11 pm #

    Hi Jim,

    What is the PR of the site pointing to echemotherapy?

    Best of luck with the project

  39. ChiQ Montes responded on 13 Mar 2008 at 4:27 am #

    awesome! definitely looking forward to the htings i will learn from this study..

  40. suresh responded on 13 Mar 2008 at 8:05 am #

    Good idea to explain a typical case study.

    We are eagerly waiting for the follow up posts.

    Thank you.

  41. jawaan responded on 14 Mar 2008 at 11:51 am #

    guys dont forget that his most of traffic will be from who following his case study for this site. so he is already sorted about it but we are struggling in this case.

  42. Fireboat / Tim responded on 15 Mar 2008 at 8:25 am #

    I’m looking forard to learning how the site plays out, Jim!

    Many thaks for sharing.

  43. Life is Colourful responded on 15 Mar 2008 at 8:40 am #

    Nice post, really inspiring

  44. NM responded on 16 Mar 2008 at 9:29 pm #

    Hi Jim,
    How do you make money out of these sites? Adsense?
    Thanks for all the wonderful information.

  45. pushkar responded on 19 Mar 2008 at 10:10 pm #

    Nice Post and thanks for sharing.

    Do you do Directory submission ? say will you spend $80 to submit to BOTW ? Any chances of telling the breakof of that $500 ?

  46. Debt Cures responded on 19 Mar 2008 at 10:15 pm #


    Thanks for taking the time to lift the curtain and show how to do it. Hopefully, I can pick up some tips and tweaks to earn more with my little niche sites.



  47. Michel responded on 24 Mar 2008 at 9:29 am #

    I’ll be following close the development of this case of study. Really nice contribution.

  48. Internet Marketing Blog » Blog Archive » My Favourit Blogs update responded on 25 Mar 2008 at 11:29 am #

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  49. Vivek responded on 25 Mar 2008 at 5:05 pm #

    What are the risks in promoting health products. How do you write disclaimer?

  50. blogger responded on 01 Apr 2008 at 2:07 pm #

    Jim, can you give us a general outline about how you’ll proceed with the site (or any new site) in the next 12 months? want to know how you work with you new sites.

  51. Asia'h Epperson responded on 02 Apr 2008 at 10:49 pm #

    Interesting post.

    Will be following closely on your case study.

  52. Igor responded on 03 Apr 2008 at 4:37 am #

    Hello Jim,

    I saw your updated that new site about chemotherapy. Where did you get content for it? And there are several articles… Who wrote them?


  53. Jan Ferme responded on 04 Apr 2008 at 7:15 am #

    Thank you Jim for some real steb by step information. I will follow them and than backlink your case study. Keep up the good work!

  54. Making Money Case Study: Chemotherapy Website | Make Money Online responded on 07 Apr 2008 at 6:57 am #

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  55. Chad responded on 10 Apr 2008 at 10:34 am #

    Excellent case study so far, I am greatful to you for sharing this information with your community.

  56. Case Study: Chemotherapy Site: Follow-Up 2 | Make Money Online responded on 31 May 2008 at 8:29 am #

    […] been long time since I did the follow up on my case study on how to make money online in long term. The case study is based on my site chemotherapy website. The last follow up was on […]

  57. Movie Online responded on 31 May 2008 at 2:01 pm #

    I hope you succeed in your plan

  58. Halim responded on 01 Jun 2008 at 5:30 am #

    Hello, Jim. Your article give so much inspirational for me to build a success site. Keep up writing more tips.

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  60. Vasu responded on 04 Jul 2008 at 9:54 am #

    Inspiring one :)
    But where do you get $24.00 yearly hosting?
    hope you will share with us :)

  61. Case Study: Chemotherapy Site: Follow-Up 3 | Make Money Online responded on 07 Jul 2008 at 8:27 am #

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    […] most of you know that I started a long term case study on my chemotherapy website around four and half months back. I decided to follow it up every month, […]

  64. Reuben responded on 13 Aug 2008 at 3:02 pm #

    Jim or anyone, what do you mean by link to wiki? please explain more

  65. Jimfan responded on 10 Sep 2008 at 6:50 pm #

    Hey Jim, I’ve been following your blog and i must say you’re the most generous among all. The information you posted on the website is simply priceless.. :)
    2 questions:
    - What was its rank prior to purchase?
    - Was it in blacklist?
    i came across few sites so had to be careful.

  66. Case Study: Chemotherapy Site: Follow Up 5 | Earn Money Online responded on 29 Oct 2008 at 10:35 pm #

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  67. Pande responded on 18 Mar 2009 at 7:50 am #

    Very very very great post
    I will follow this series of great case study
    This is what I’m looking for
    Thank you guru m(_ _)m

  68. victor responded on 27 Apr 2009 at 4:15 pm #

    Thanks for the info man, I found it very interesting. I can’t wait to see more online money making guides.

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