Niche Keyword Selection For New Website
Are you new to internet business and don’t have many websites? Or, are you looking to start a new website? Then I am sure you might be thinking what niche you should start your website in? After choosing your niche, its gets down to which keywords to choose in that niche.
As most of us know that some niches are very difficult to enter(like finance, health, auto, legal etc.), while others are very easy to get into (like wallpapers, celebrities, lyrics etc.). But in every niche there is a difficulty level on which you can start. For example, lets say you want to go for employment related niche. Then in that niche itself there are difficulty levels based on which keyword you base your site on. It would be very difficult to get a site ranked on search engines based on the keyword “jobs”, but it would be moderately difficult (compared with “jobs”) to rank a site based on keyword “jobs in California”. Finally it would be much easier to get a site ranked based on the keyword “driver jobs in California”.
So, more long tail the keyword, easier it is to bring your site on the top of the search engines. Yes, these keywords will not bring you huge amount of traffic, but the traffic will be laser targeted, which is what the advertisers like, so you will be able to get quite good eCPC for your advertising.
This is how the niche selection scene looks like:
Here are the 3 basic points from this chart:
- If you choose very generic niche keyword to optimize your site on, it would be very difficult to rank it higher on the search engines. Also, the traffic will not be very targeted, so eCPC will be quite less. But if you can make it to the top of search engines for such keywords, you would surely need dedicated servers.
- If you choose a moderated targeted niche keyword, it would be a bit easier (as compared to generic niche keyword) to bring your site on the top rankings on search engines. Also, the eCPC would be higher as well.
- If you make your site on some long tail (read “highly targeted”) keyword, it would be much much easier to get it ranked higher on the search engines. Traffic would be quite less but eCPC would be very high.
So what are my suggestions? Which type of site(s) should you start with?
If your budget is low or you are new to online business or you don’t know many places to get backlinks or you don’t know what SEO is about, my suggestion would be to start with very niche websites. Make 5 to 10 highly keyword targeted long tail keyword based websites and get them ranked. I mean good ranked. Then use the leverage of these websites (in later future) to start a new moderately competitive keyword based website (obviously in the same niche).
If you are not not quite new to internet business and already have many websites, my suggestion would be to go for a moderately targeted keyword for the site, but provide one full section on that site for long tail keywords. Sort of site-in-site.
I remember once somebody from Toema search engine said that 80% of the keyword searches did not even trigger the ads. Means there are many long tail keywords which people does not even know about. So you have got good chance of getting one (or 100 in fact) such niche.
Remember: Tail is always bigger than the head.
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Jim Karter on April 9th 2008 in Business, Earning Money, Internet Marketing, Keyword Research
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21 Responses to “Niche Keyword Selection For New Website”
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harshads responded on 09 Apr 2008 at 7:29 am #
Very good read after so many posts in this blog…
) for tech related site?
I have a question that how one can select keywords (off course long tail
I have tech related site and post various different articles and due to this I can’t maintain few keywords for it.Can you tell me how can I select keywords for tech site ?
Thanks.
I like the post.
Luke Jeffrey Smith responded on 09 Apr 2008 at 11:18 am #
I like this - there is still room to get into some of these Niche areas and grab these keywords. I think the idea of thinking of the future is the way to go - it takes time to make things work and if you build for the future you will soon find yourself doing well. Long tail is not dead !
My Internet Business Review responded on 09 Apr 2008 at 1:15 pm #
Great picture, i really like how u presented it it looks nice and clea, good work.
Stephen responded on 09 Apr 2008 at 4:44 pm #
This make it easier to understand it’s logic now
Sudarshan responded on 09 Apr 2008 at 6:54 pm #
Very good idea….can you talk about which tool is the best to do research apart from overture and adword tool
Jim Karter responded on 09 Apr 2008 at 8:48 pm #
I use keyword elite with Adwords and Overture keyword suggestion tools.
Bujes responded on 09 Apr 2008 at 11:00 pm #
I’m working on moderate difficult keywords and I’m doing it quite well. I also get lots of traffic from long tail keywords I haven’t even tried to target.
Nik responded on 10 Apr 2008 at 7:41 am #
I am a NooB and have been confused about mentions of long tail keywords in your previous postings. Now I know what the term means. Am actually surprised that people prefer short terse searches as opposed to keying in the exact albeit longer but precise description.
SEO hosting responded on 10 Apr 2008 at 7:44 am #
Jim, Do you think that any of those keyword difficulty tools are accurate. I was just using them for a new domain so this article is great.
I use the ones at seologs and seochat
Here’s the SEOchat link;
seochat.com/seo-tools/keyword-difficulty/
SEO web hosting responded on 10 Apr 2008 at 8:35 am #
Jim, I’m working on some keywords right now for anew website idea so the article is great. I’m digging through the keywords and focusing on some longtails that should add to to about 250 searches per day according to the seobook.com
tools.seobook.com/keyword-tools/seobook/index.php
What I’m wondering is do you believe in any of those keyword difficulty tools to check your phrases. Do you think they work? Seochat and seologs both have these tools.
seochat.com/seo-tools/keyword-difficulty/
Harry responded on 10 Apr 2008 at 8:48 am #
Nice. So the trick is to follow long tails.
Carol responded on 10 Apr 2008 at 7:57 pm #
Nice suggestion…Very useful for newbies. It’s a new idea for me. Never heard before.
Research before you take that step | Harry's e-World responded on 11 Apr 2008 at 4:00 am #
[…] was recently reading an article on Jim Karter’s Blog where he talks about selecting a keyword for a website. Jim has definitely done a lot of research […]
suresh responded on 11 Apr 2008 at 5:52 am #
Well planned post and correctly pointed out that select a long key word with a set of good key words so that can be easily reached.
Thank you for this.
klee responded on 11 Apr 2008 at 7:00 am #
“Then use the leverage of these websites (in later future) to start a new moderately competitive keyword based website (obviously in the same niche).”
meaning to backlink from?
thanks…
kenji responded on 12 Apr 2008 at 12:31 am #
thanks Jim… I’ll try you suggestion
Debt Cures responded on 18 Apr 2008 at 12:26 pm #
Hey Jim-
Nice post. The long tail is nice but you can get a lot more traffic for a shorter tail keyword…if you can get ranked for it…and there’s the rub
Thanks,
-Adam
GB Ash responded on 20 Apr 2008 at 3:03 pm #
I signed up for feedblitz but you did not send me $199 voucher for yahoo search marketing
ankit responded on 01 May 2008 at 1:04 am #
which niche is best for website in India. ??
Jim Karter responded on 01 May 2008 at 8:03 am #
I have tried many. Some (tax, finance, education) are working better than others (music, bollywood).
Adam responded on 08 May 2008 at 1:21 pm #
Keywords, keywords, keywords. That is the name of the game. You have to find the keywords that your readers are searching for. Relevant, targeted keywords are a must!