Tips for Wordpress Themes Selection & PPC Ads Optimization
PPC Services like Google Adsense, Yahoo Publisher Network, Bidvertiser, Clicksor pay you only when you get clicks on the ads hosted on your web pages. Its always recommended to use the most simple theme while running PPC ads on your website because KISS [Keep It Simple Stupid] logic works everywhere. Here are some of the reasons for the recommendations.
1. Visitors would move away from your website if you have a high graphics slow loading theme for your blog.
2. Simple & neat themes makes visitors to browse for a longer period on your blog and this in turns offers you more browsing time by the visitor and more page views. The more page views would mean more chances of clicks and more revenue.
3. When you check out the demo of wordpress themes like revolution news theme, you can get impressed by these themes because of nice graphics, layouts but when you implement ppc ads you can not expect more than 1% CTR on these kind of themes. Also the demo would offer 1-2 youtube on the best ads locations which when removed would make your theme look worst.
4. There are many simple wordpress 2/3 column themes and one more reason for this recommendation is that these themes are not more than 100kb in total size and would super quick and have the lowest coding making the page sizes very small and helping the pages get indexed more quickly in the search engines. The smaller page size is the better optimizations can be made.
5. High Graphics themes use mouse over effects, image resizing effects etc which are all supported using java and generally its recommended to ignore using java codes on your blogs.
6. Theme is not the only reason but your ads placement also effects a lot and generally 3 column wordpress are the best ones because on one column you can have the categories/recent posts, content in the center column and ppc ads on the other sidebar. If you have a complex theme it would be hard for setting up the adverts and also getting better Click Through Rate.
7. If your website has a high subsriber base then its recommended to use different ad layouts regularly to give a new fresh look and expect the same CTR/Revenue levels or else the ads placement would make them ad blind.
8. If your website gets visitors mainly from search engines or first time visitors then you can continue with the same theme because it wont matter much if you make any changes. In this case you should focus mainly on using wordpress plugins like Welcome Visitor! Reloaded to make sure they subscribe to your blog and continue their visits.
9. Use wordpress themes which offers you with easy customization because its recommended to avoid duplicate content on the blogs by removing the archieve pages and adding just a small part of your article on your homepage by adding a ‘excerpt’ using this code - <?php the_excerpt(); ?>
10. Limiting the outbound links because there is no point in having a blog with numerous outbound links which would pass out your internet page rank and rankings.
This Article is written by Amit Bhawani who offers Tech Support and tips for new bloggers who want to make money by blogging.
Welcome back!
20 Responses to “Tips for Wordpress Themes Selection & PPC Ads Optimization”
Sponsored links from google adsense.
Make money responded on 09 Jul 2008 at 10:22 pm #
wow nice tips
i used to select high graphics themes, but never knew it will affect the CTR.
Let me try with wordpress default theme for few days.
Halim-Belajar SEO responded on 10 Jul 2008 at 12:25 am #
It is always true about keep it simple stupid theme because main target to maximize the PPC.
Email Marketing Tips responded on 10 Jul 2008 at 1:09 am #
Hi Jim,
I like Wordpress and having around 50 Blogs with different theme and niches but didn’t get more money from it..
You and Amit both are working together?
harshads responded on 10 Jul 2008 at 2:51 am #
Nice article to read.
Thanks for giving these precious tips.
medical videos responded on 10 Jul 2008 at 6:02 am #
thanks jim for these tips
see this link which contains 18 Adsense Optimized Wordpress Themes to Maximize your Contextual Ad Earnings
http://www.doshdosh.com/16-adsense-optimized-wordpress-themes-to-maximize-your-contextual-ad-earnings/
Zak Show responded on 10 Jul 2008 at 2:30 pm #
Nice tips and good article, and especially the size of the homepage, Personally I dislike homepages that take too much to load. John Chow homepage sucks for me! It take a lot of time to load!
Carol responded on 10 Jul 2008 at 9:10 pm #
Nice tips. I do agree that heavy graphic which cause long loading time is a polite way to ask visitor away
.
John Petrucci responded on 15 Jul 2008 at 9:21 pm #
Good.. I really appreciate.
Erica Mike responded on 15 Jul 2008 at 10:04 pm #
ITS SUPERB…
Free Link Exchange responded on 18 Jul 2008 at 1:59 pm #
hey Jim do u accepts article can u mail me procedure to send u article ?
sciencemax responded on 19 Jul 2008 at 2:38 am #
This is a fantastic article. it takes your mind into different dimension you cant think of. Thank you very much. i really enjoyed it.
Susan responded on 21 Jul 2008 at 6:52 pm #
A very helpful article to those curious as to how they want to approach building their site.
EL Locco responded on 17 Aug 2008 at 8:28 am #
Nice article, thanks
Bookmarks about Themes responded on 19 Aug 2008 at 3:57 am #
[…] - bookmarked by 1 members originally found by DobroG on 2008-07-23 Tips for Wordpress Themes Selection & PPC Ads Optimization http://www.jimkarter.com/2008-07-09-tips-for-wordpress-themes-selection-ppc-ads-optimization.html […]
articlesubmission responded on 27 Sep 2008 at 10:53 pm #
Hi Jim and Amit, really very nice post it is, yes ur correct amit that a site with heavy graphics makes visitors irritation and with a simple themed site makes attract visitors
Prashant responded on 22 Dec 2008 at 12:37 am #
Please tell me is my theme is appropriate and will visitors stay on my blog……
http//www.crazy4warez.blogspot.com
Prashant responded on 22 Dec 2008 at 12:39 am #
Please rate my blog theme and will visitors stay on it. I m waiting for you reply…
http://www.crazy4warez.blogspot.com
Go Green responded on 26 Jan 2009 at 6:18 pm #
Hi, great post thanks! I was wondering as to what theme JimKarter.com uses ? I really like this theme and would love to use it on my Go Green blog. thanks
RaiulBaztepo responded on 28 Mar 2009 at 4:33 pm #
Hello!
Very Interesting post! Thank you for such interesting resource!
PS: Sorry for my bad english, I’v just started to learn this language
See you!
Your, Raiul Baztepo
joe responded on 14 Apr 2009 at 2:51 pm #
Thanks