Are Adsense Publishers in Panic?
In last one week many US publishers received this email from Google Adsense team. The content of the email is this:
Dear Publisher,
We understand that the recent economic turmoil has created a lot of uncertainty in the lives of AdSense publishers. During these difficult times, we’re continuing to invest in innovations that improve publisher monetization and advertiser value in the content network.
We’re focusing on further developing our product offerings and boosting ad performance for publishers. We recently announced advancements in AdSense for search and experiments to make ads more effective. We’re bringing DoubleClick technologies to AdSense publishers, and we’ll continue to launch new products and features. We’re also continuing to improve our offerings for AdWords advertisers, making it easier for them to target the Google content network. Features for advertisers, such as the new display ad builder, are designed to improve ad performance on AdSense publisher sites.
We’ll keep driving technological progress, but our best asset will always be our publisher partners. The strength of AdSense lies in the value of the content you bring to users and the quality of the sites you bring to advertisers. Our success is tied to yours. We look forward to partnering with you for the long term, and remain dedicated to helping you succeed.
Sincerely,
Kim Scott
Director AdSense Online Sales & OperationsGoogle Inc.
1600 Amphitheatre Parkway
Mountain View, CA 94043
Does this mean that the Google publishers are in panic and leaving the Adsense for something else?
Is it that the global financial turmoil has started taking its toll on Google?
I think there will be some industries and their advertisers who will pull their advertising from Adwords to save some money in cutting costs. So the publishers in those industries must be earning quite less. Also, I think not all the publishers are net savy and know that what Adsense is sort of a best choice for them. They may not be knowing them and shifting to other networks.
What do you think about it? Is the a sign of coming bad economic time?
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Jim Karter on November 3rd 2008 in Advertising Networks, Google
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27 Responses to “Are Adsense Publishers in Panic?”
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Abhishek responded on 03 Nov 2008 at 3:31 am #
Yeah Recession has started but hardly it will effect Internet Business. I think web publishers will have like constant time and no down fall, and the business not growing and running idle in same speed itself is like a correction for the business.
Shooting games responded on 03 Nov 2008 at 4:11 am #
I think just the opposite, many people now during this hard times will be trying to find money on the internet, so make money online niche will not be affected.
bernard responded on 03 Nov 2008 at 8:16 am #
I think they are confident, with good reasons. Harder will require more ROI and flexibility.
Thus standard advertisement (paper press, TV) will decline and online contextual ad will increase its ratio.
Their email sounds only positive.
Adi Moga responded on 03 Nov 2008 at 10:09 am #
here is web is a natural economy which name is keywords… in real word.. is speculation
Ehsan responded on 03 Nov 2008 at 10:26 am #
The first comment by abhishek is hilarious how can the recession not affect the online market is the online world detached from the real world do the people shop online come from some world other than this one ? because if people are affected and have less money they will tend to shop lesser and lesser online
lordtime responded on 03 Nov 2008 at 10:28 am #
I agree with bernard, they will try to increase sales and keep publishers happier to do not let them leave!
kent responded on 03 Nov 2008 at 11:08 am #
in america right now, all industries are obsessed with the recession. everyone wants to say something to seem proactive, if nothing else.
Card Problem responded on 03 Nov 2008 at 1:02 pm #
I’ve exploring alternatives to Adsense, my sites don’t perform that well w/ adsense blocks because consumers are trained to think of sites that have that type of advertising on them as lower quality.
Life is Colourful responded on 03 Nov 2008 at 1:49 pm #
I can’t imagine what would be the situation next year, when other industries actually will feel the heat than the finance industries facing now. Snowball effect is yet to come!
Make Affiliate Money responded on 03 Nov 2008 at 3:33 pm #
Very interesting.
Times are hard for everyone, we would be silly to think it won’t affect the likes of Google. If there is less money around, there is less money around for all.
James
lankapo responded on 03 Nov 2008 at 6:57 pm #
like it or not this economic turmoil will surely effect us. Now all countries are taking major step to prepare and counter this problem.
Jim Karter responded on 03 Nov 2008 at 9:46 pm #
I think Google is mainly worried about those publishers who can now start thinking that Adsense is no more performing well and can move to other networks.
But it is really very difficult (not impossible) to find a network to “replace” the adsense ads.
Envirogle responded on 04 Nov 2008 at 3:49 am #
I don’t think Webmasters/Bloggers are leaving Adsense at all.
I think most are just going out and getting jobs. I guess this makes them feel more secure, and with a job, they have less time to further develop their site(s).
This may bring down their Adsense earning(s), and in turn make Google, a bit scared.
Armaan Bhati responded on 04 Nov 2008 at 4:06 am #
I was banned some days ago.
I am still not sure why I was banned.
Zak Show responded on 04 Nov 2008 at 8:46 am #
I didn’t got this e-mail
!! I am out of the panic circle :p
Driveway Sealing responded on 04 Nov 2008 at 11:03 am #
Replacing adsense would be very difficult, It is in my opinion the best PPC program out there, as far as delivering relevant ads.
My only complaint is that I wish the advertisers would write more appealing ads. That and they paid more per click
Mike Huang responded on 05 Nov 2008 at 4:24 pm #
When I received this e-mail, I was wondering whether to panic or not. They made the e-mail sound so “positive” that it’s quite weird.
-Mike
Envirogle responded on 06 Nov 2008 at 2:17 am #
@ Armaan Bhati
Not many people do know why they were banned, Google doesn’t normally tell you why you were banned, they just ban you without questioning.
Read through Google’s TOS and make sure you didn’t do anything Google doesn’t like.
@ Zak Show
Only the high earners got it.
jackie sheeler responded on 06 Nov 2008 at 6:13 am #
well, the whole world seems to be in a panic right now. i don’t think adsense is any more or less so, same goes for the advertisers that use it.
i don’t think anything will become clear until the new year. i’m just going to sit tight and watch the drama and the bailout unfold, and then make a plan.
Webmaster responded on 06 Nov 2008 at 7:32 am #
I don’t panic since my sites don’t perform well with adsense
Envirogle responded on 07 Nov 2008 at 9:01 pm #
@ Jackie Sheeler
Google doesn’t necessarily have to be in panic, and I don’t think Google is in panic at all.
They just can see that on average a lot of webmaster’s adsense earnings are falling, so they are just reassuring them everything will be fine.
If however adsense earnings on average was the same or slightly increasing, I am pretty sure Google, wouldn’t have sent out that email, as they wouldn’t feel the need to.
Money Academy responded on 09 Nov 2008 at 2:56 pm #
i don’t think that pub leave adsense but adsense which ban much of them ( 95% with strong reason )
braveurl.com responded on 11 Nov 2008 at 7:48 pm #
I dont panic with this situations, and we can try some affiliate programs to increase revenue..
krishna responded on 13 Nov 2008 at 3:41 am #
Just before 1 month my daily Minimum earning was $15. But this month i am seeing my daily income is near about $6-$7. Not more than …it … Everything on my site is same. Same traffic and same ranking in Search Engine. But not getting that much income ….
Jim Karter responded on 16 Nov 2008 at 10:58 pm #
It is “firing times” at Google these days… Here are some comments from one of the person working at Google:
Recent change in behavior here at Google… it used to be nearly impossible to get fired for general underperformance, but about a week ago word went out to managers that this was a good time to get rid of any people who were underperforming. There have been a couple people I know who got called into meetings with HR and told they were being let go and given a week to “say goodbye to people and come up with whatever story they wanted about why they were leaving.”
make money responded on 19 Nov 2008 at 12:20 pm #
I believe many publisher have more than one income stream,so the google earning still can be backup from other sources.
Click Here Best earn money sitres responded on 11 Dec 2008 at 10:00 am #
I believe many publisher have more than one income stream,so the google earning still can be backup from other sources.