My Google Adsense eCPM Fear
I am a regular visotor to the DP forum. I see many people there fearing Google Adsense as to when their account will get banned. They say that they don’t know when they will received that email from Google saying that their account is banned. Do I fear that? What is my fear about Google Adsense?
Well I don’t fear much that the Google will ban my Adsense account. The reason is simple. I don’t try to cheat them. And, I am sure they are technology advanced enough to find out who is trying to cheat and who is a genuine publisher.
But then what is my fear?
My biggest fear with Google Adsense is their highly fluctuating eCPM rates. I hate it (and fear it) when I see the eCPM fluctuating from month to month. And these are not just for one site, but a collection of around 100 sites combined in various niches. I will explain you with a simple example.
From last 6 months, my traffic to my company’s websites is increasing month after month and has never dropped. But still, month on month my eCPM various so much that my earnings sometimes takes a dip of up-to 25%. There has been times in these six months that my earnings in my company’s Google Adsense account was $38,000 but then it was $32,000 next month (which has even higher number of page views).
This fear of fluctuating eCPM is so high that my company cannot rely on Google Adsense as a source of “consistent revenue”. This is the reason when my company booked a new office, I needed to think. Company was not sure whether the eCPM of Google will decrease or will increase. So how can it rely on these earnings for the payment.
This is my biggest Adsense fear. What is yours? Do you fear Google Adsense for something? Please share.
Welcome back!
Jim Karter on November 5th 2008 in Advertising Networks, Earning Money, Google
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31 Responses to “My Google Adsense eCPM Fear”
Sponsored links from google adsense.
Money While You Sleep responded on 05 Nov 2008 at 11:50 pm #
I didn’t try to cheat Google and they banned me anyway, almost a year ago. I lost hundreds of dollars that I had “earned” and couldn’t get an answer from them as to why my account was closed.
Maybe I inadvertently did something to cause it but they don’t give out much information, and I still have no idea why… not even which of my sites was responsible for the ban. I’ve heard many other stories of this.
Envirogle responded on 06 Nov 2008 at 2:12 am #
@ Money While You Sleep
That is true they do ban you and it is obviously for a reason that is significant to them. You may be innocent, but if Google thinks your guilty and they will ban you without questioning, and they will not give you a reason why they banned you.
Sometimes it is due to adding to many ads, or buying traffic, you must read their TOS carefully.
Even if you are an honest person some one can sabotage your earnings by spamming clicks on all your Google Ads, with multiple Ip’s and you will be banned quick.
It is unfair, but there are many cheats out there, thinking of ways to unfairly make money from Adsense, and the only way Google can stop it is to ban any suspicious accounts.
Webmaster responded on 06 Nov 2008 at 7:23 am #
I’m afraid of both: banned & eCPM
Zak Show responded on 06 Nov 2008 at 7:28 am #
Personally, I don’t fear Adsense, first of all because I like Google as a company and I don’t break the TOS. Second thing is that I don’t rely only on adsense, the money that I make through affiliates is much higher than what I make with adsense.
Adsense only represent about 15% of my all earning.
Money Blogger responded on 06 Nov 2008 at 7:52 am #
Wow, you have super adsense earning.I hope your account will not be banned.Just pray for it.:)
Raoraj responded on 06 Nov 2008 at 9:02 am #
2 months earlier they banned one of my site which used to make $4-5 daily without a valid reason. Some of my site has high CTR, they really made me think about Adsense.
Watch Tv Shows responded on 06 Nov 2008 at 9:52 am #
I am also afraid of this fluctuation in ecpm…what do you think are the main cause for this?
Greg responded on 06 Nov 2008 at 10:07 am #
Exactly my fear. I am no longer afraid of being banned for “no reason”. But eCPM is going up and down and it seems that beginnings of the month are quite bad. It usually picks up by the end of the month.
Make Money Online with Harry responded on 06 Nov 2008 at 10:55 am #
Which area and how much sq. ft.?
Blog4Coin responded on 06 Nov 2008 at 2:04 pm #
My Biggest fear with Google is, will it ever pay me? Will the Google check ever reach me!
I tried the re-issue but now in statement its not showing “payment issued” also
So all my earnings are in vain
I am trying to receive cheque since June ‘08 to Indore(M.P.)
kent responded on 06 Nov 2008 at 3:23 pm #
jim-
Do you think that adsense bans accounts based on humans who work for google actually visiting websites, or mostly from “the numbers” (eg click fraud, same ip, artificial traffic)? Seems like issues with content would be too subjective.
I too notice lower eCPM, sometimes fearing Ive been smartpriced by google. But then the next day or week is better…
Thanks
Kent
Driveway Sealing responded on 06 Nov 2008 at 6:55 pm #
I don’t fear Google. But seeing everyone else’s stories about the problems with Google shows the need to diversify your online income sources.
Mike Huang responded on 06 Nov 2008 at 8:46 pm #
Google could basically do anything they want at any time since EVERYONE depends on them.
-Mike
Jim Karter responded on 06 Nov 2008 at 10:41 pm #
Zak, 15% from google, thats really nice to hear. I m still trying to bring it to that level, but have not yet succeeded.
Blog4Coin, “My Biggest fear with Google is, will it ever pay me? Will the Google check ever reach me!” - Well thats the least of my fears.
Make Money Online with Harry, the office is around 4750 sq. ft and is in bhavdhan area of Pune city.
kent, I am not sure why Google bans the accounts. But if I am not doing something wrong I am sure they know that I am not doing something wrong.
proson responded on 07 Nov 2008 at 2:37 am #
well I don’t. as my Adsense figure is not that great plus I don’t just rely on adsense to generate me income…
thanks for sharing
Proson
Dwight Zahringer responded on 07 Nov 2008 at 5:59 am #
I don’t really fear Google, or AdSense because there are so many other ways to monetize your blog out there. People need to understand this. If you want to make money with contextual advertising then I suggest you try out my company LinkXL.com We are a contextual only advertising system that is automated and sell text links monthly at flat rates. No CPM, or CPC.
Mark Upon responded on 07 Nov 2008 at 12:39 pm #
My fear is same as yours eCPM is consistently decreasing if u compare it from 2005, It has been just getting down no matter in middle it does increase a bit but the down fall is higher than it’s increase to show it patches up.. & I am also a user of Adwords I see that the competition there has been increasing only with the improvement & awareness of web.. SO does it mean google is increasing it’s share slowly from the advertisers to publishers??
Envirogle responded on 07 Nov 2008 at 9:11 pm #
@Raoraj
How can you tell they banned you “without a valid reason”, Google doesn’t tell you the reason they just ban you.
Their philosophy is “ban all sites which looks suspicious”, and no questions asked.
@ Blog4Coin
Good luck with the check, hope they don’t ban you before they send it.
@ Dwight Zahringer
Yes there are many ways you can monetize your blogs, but Adsense would be up there number one or two, they aren’t consistent, but most affiliate 125×125 ad earnings drop down and down, because you have returning visitors that aren’t going to be clicking on it more than once.
People don’t understand that, as much as it might seem that Adsense is inconsistent. Look at your earnings you can see it going up, a lot more important than the fluctuation of eCPM.
Affiliate marketing guide responded on 08 Nov 2008 at 1:23 pm #
Although I make a good slice of my income from adsense, getting banned from them is not a major issue to me as I already try to stay away from depending on them.
Daniel Brady responded on 08 Nov 2008 at 1:35 pm #
My CPM dropped by almost 50% over 6 months, over several sites. It has been higher this month, luckily.
Apartments San Antonio responded on 08 Nov 2008 at 6:49 pm #
I also see a ton of fluctutation in my monthly eCPM with Adsense. I’m trying to move more and more of my sites away from Google and to affiliate offers or work directly with businesses for lead generation.
Mega Champ responded on 09 Nov 2008 at 12:06 pm #
I will start worrying about getting banned when i make big bucks out of Adsense, from the peanuts i am getting now, i can go to sleep easily
Money Academy responded on 09 Nov 2008 at 1:10 pm #
my biggest fear is CTR because i think that it is the first reason to get banned !
most who banned from adsense have high CTR
Best Diet to Lose Weight responded on 09 Nov 2008 at 11:49 pm #
My adsense eCPM is holding up this month, but thats mainly because I’m focusing on financial niches which pay much better than others.
bernard responded on 10 Nov 2008 at 3:40 am #
I do think that Google relies on metrics to discover websites, and then manually check them.
I suspects that some behaviors are heavily monitored, and that being related to the “making money online” (or worse niches) is high risk. How to explain that JimKarter.com with valuable content and a ton of backlinks get PR0 (PR2 before)?
Thus, you should never tell you make money online, e.g. be linked from makin money online areas (blogs, DP or other forums). Link building is a dangerous if noisy, and is always if not done naturally. It is very easy to discover a network of websites, and if you do so, the network link weight should be moderate against the natural links. I do think the bad behavior of some is a great help for more savvy other to decrease the risk to get banned.
Sectional Slipcovers responded on 10 Nov 2008 at 10:01 am #
I have been using Adsense for 2 1/2 years. When I first started I had read all the DP forum threads about people getting banned. It made me paranoid. In all my time with Adsense, I have never clicked one of my ads (not even accidentally) and I have never received any nastygrams from them.
Adsense is 90% of my website income. My fear with Adsense is that I am totally at their mercy. They decide what my traffic is worth (what they pay me) and I have no say and little recource. Any arbitrary decision by them can have a huge impact on my profitability. It leaves me feeling very vulnerable.
braveurl.com responded on 11 Nov 2008 at 7:44 pm #
It’s same like me. My adsense earning highly fluxtuative. I think it’s caused by global ressesion.
Ryan responded on 16 Nov 2008 at 10:35 pm #
Haha i dunno how i did i but my eCPM is 159.89 and has been for weeks! check out my site http://www.freewebs.com/moneyincollege
Nasheed responded on 08 Apr 2009 at 8:09 am #
Your Adsense earnings are very high man wow.
SoundScapes responded on 28 Aug 2009 at 1:35 pm #
I have been with adsense 3 years, and although Google did ban my website in the first year due to what they called “adult content” (I was embeding sexy and accepted YouTube videos in a general video website but Google banned my site - get that! and yes, you bet I complained) I have since had no problem being paid by Google.
The biggest fear I have is that Google changes the rules this way and that and we, are always behind on what really is going on.
The big websites that have high traffic and earn good $$$, in my opinion, are less likely to be banned - when I look at some of the big video sites they are doing stuff very questionable and much worse than what I was doing when I was banned… but they are still there and raking in the bucks for themselves, and of course, for Google. So yes, I would say that Google “bends” the rules when it suits them.
I think Google is more likely to ban new small websites because they have no income worth worrying about.
As for ECPM, yep it is up and down everyday but does not really seem to affect my income as much as traffic and CTR do, and there seems to be no real positive way to influence ECPM (many suggestions yes, but none seem to work - they might even drive it lower!)
Certainly depending on just one website is not a good idea if being a web site owner is a chosen career - better to have two or three websites each with different advertisers so if one goes down you still have some back-up.
ahsan fareed responded on 27 Sep 2009 at 10:42 am #
i am feared too.