When starting a new website, its always better to start your work with the keyword research. I do the same. Most people do their keyword research at Google adwords keyword tool. Some people also use other tools like like wordtracker. I use them both extensively.
Many people face a dilemma when doing the keyword research and deciding on what to create a website on. They are not very sure whether to go for a more generic keyword with very high ‘average search volume’ or go for a more targeted keyword but with lesser average search volume numbers.
My suggestion? Its always better to go for a more targeted keyword. Not many people will actually search for that so generic keyword.
Does that mean what Google shows in that tool is not correct? Well, the answer is a yes and no. Lets understand with an example:
Have a look at this screenshot below:
The above screenshot shows that the first keyword (resume) in the list gets 6 million+ searches per month while the second keyword (sample resume) gets around half a million searches only.
Does that mean if you site is ranked very high (like first or second position) for the first keyword, you will get 6 million visitors to your site? The answer is no. In this particular case, if you site is ranked at the top positions for keyword like resume, then you will get around 100,000 visitors from Google for this “specific” keyword. Similarly for the second keyword (sample resume), your site will get around 65,000 visitors from Google. I am telling you this with my experience.
Now if you compare the results for the generic keyword (resume) and the more specific keyword (sample resume) you will think that the keyword resume will send around 12 times, that is 1100% more traffic. But the truth is not that. It will just send you around 50% more traffic only.
Why is so?
The reason is that Google has a typical way of showing the numbers in this tools. For example in our case, the number for keyword ‘resume’ include all the number of searches which has resume in it and not just the resume itself. For example the number of searches of other keywords like ’sample resume’, ‘resume objective’, ‘free resume’, ‘education resume’ (all without quotes) etc. are included in it. So the number shown in the tool is very very different than the number of visitors you will get for that keyword.
Again, coming back to our main question, whether to go for a very generic keyword or a more precise and targeted keyword? I would say, do your research but remember the numbers for the generic keywords may not be what you see in the tool. My advice (again), is: “more targeted, the better.”
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